The internet has fundamentally changed the way business is done across almost every sector of the modern economy. This is no more true than in the traditional retail environment. No longer are extensive networks of brick and mortar stores a prerequisite to doing business, as websites connect diverse groups of both sellers and buyers.
With insights in both Chinese and American economies, C&W Global helps facilitate easy introductions for retailers into the Chinese market. Commonly misunderstood, online retailing is not a one size fits all business – and C&W Global provides insight and a multifaceted approach based in social media to bring retailers into otherwise unfamiliar markets.